Our purpose is to inspire the world to live life by bike.

Riding a bike is one of life’s simple pleasures. It’s the freedom to go wherever you want, whenever you want. It’s an endless adventure that starts on your doorstep and never ends. It’s the confidence of knowing you can do anything you put your mind to. It’s the effort of climbing one more hill, and the ecstasy of flying back down. It’s a chance to connect with friends or take time for yourself. It’s many things to many people but it’s never just a ride.

Given our purpose, our work at Rapha is to inspire and equip people to live a life by bike, all day, every day. We do this, first and foremost, by creating the world’s best cycling clothing. With innovative products designed for all types of terrain and rigorously tested around the world, we aim to improve the riding experience for everyone. Through our beautiful films and features we tell cycling stories that inspire people to get out and ride themselves. And since the best rides are often those we share with others, we host an array of unique events as well as running our own cycling club, the Rapha Cycling Club, to connect riders around the world.